Phuket & Bangkok: Taking the Restricted Playbook International
The Challenge
Thailand's cannabis market exploded almost overnight — and so did the competition. Two retail shops, one in Phuket and one in Bangkok, faced a uniquely modern problem: a legal product, a constant stream of tourists searching for it, and platforms that still treat cannabis content the same way everywhere on Earth. Local competitors burned through Instagram pages weekly.
What We Built
- Compliant social presence: brand-side content built around lifestyle, location and culture — permanently inside Meta's policy lines, in English and Thai
- Tourist-intent SEO: ranking for the exact searches visitors make before and after landing — "dispensary near me," neighborhood and hotel-district keywords, map-pack domination via Google Business
- Review engine: systematic review generation that compounds trust for travelers choosing between a dozen shops on the same street
- Cross-platform funnels: content repurposed where tourists actually plan — TikTok, Reddit travel threads and map apps
The Results
- Both shops run stable, compliant social presences in a market where competitors lose pages monthly
- Consistent walk-in traffic attributed to search and social discovery — the highest-intent customers in retail
- A repeatable international playbook: the same system that built MetroBud NYC, localized for Southeast Asia
Why It Matters
Restricted marketing isn't a US problem — it's a platform problem, and platforms are global. Whether your shop is in Manhattan, Phuket or Dubai, the playbook holds: compliant creative, owned web presence, local search domination. See the full cannabis playbook.
Any Market. Any Vertical. Same System.
NYC, LA, Phuket, Bangkok, Dubai — the playbook travels. The only question is whether it's working for you or for the shop down the street.
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